MARKET SHARE

 

 

a) Keyness

 

‘Market share’ was the eighty-fourth most significant two-word cluster in the BEC corpus.

 

N

Word

bec freq.

bec.lst %

bnc freq.

bnc.lst %

Keyness

P

84

MARKET SHARE

85

-

12

-

119.5

0.000000

 

b) Semantic Prosody

 

Left: Small sample size but two groups identified.

 

semantic prosody

frequency/ 85 & %

example

obtaining & improving market share

37 - 43.52%

plans to gain market share

rivals battle for market share

increasing market share

losing market share

6 - 7.05%

losing market share

take market share away

 

Right: No groups identified but see colligation section below.

 

 

c) Three-word clusters

 

N

cluster

Freq.

1

market share in

12

2

of market share

7

3

market share by

6

4

increase market share

5

5

increasing market share

5

6

its market share

5

7

market share of

5

8

battle for market

4

9

for market share

4

10

share in the

4

11

the market share

4

 

 

d) Macro-generic distribution

 

 

 

e) Colligation

 

i) market share + in (these show the market in which the product is involved, either product or geographical area/place)

10 instances - 11.76% of sample

 

 

 

ii) market share + of (these show either percentage value or the product/company under discussion)

5 instances - 5.88% of sample

 

 

 

f) Associates

 

‘Market share’ was key in 5 files. The only associate of frequency > =5 was ‘market share’ itself.