MARKET SHARE

a) Keyness

‘Market share’ was the eighty-fourth most significant two-word cluster in the BEC corpus.

N	Word	bec freq.	bec.lst %	bnc freq.	bnc.lst %	Keyness	P
84	MARKET SHARE	85	-	12	-	119.5	0.000000

b) Semantic Prosody

Left: Small sample size but two groups identified.

semantic prosody	frequency/ 85 & %	example
obtaining & improving market share	37 - 43.52%	plans to gain market share rivals battle for market share increasing market share
losing market share	6 - 7.05%	losing market share take market share away

Right: No groups identified but see colligation section below.

c) Three-word clusters

N	cluster	Freq.
1	market share in	12
2	of market share	7
3	market share by	6
4	increase market share	5
5	increasing market share	5
6	its market share	5
7	market share of	5
8	battle for market	4
9	for market share	4
10	share in the	4
11	the market share	4

d) Macro-generic distribution

e) Colligation

i) market share + in (these show the market in which the product is involved, either product or geographical area/place)

10 instances - 11.76% of sample

ii) market share + of (these show either percentage value or the product/company under discussion)

5 instances - 5.88% of sample

f) Associates

‘Market share’ was key in 5 files. The only associate of frequency > =5 was ‘market share’ itself.