STRATEGIC

 

 

a) Keyness

 

The lemma ‘strategic’ was the hundredth most significant key word in the BEC corpus.

 

N

Word

bec freq.

bec.lst %

bnc freq.

bnc.lst %

Keyness

P

100

STRATEGIC

203

0.02

50

-

225.1

0.000000

 

b) Semantic Prosody

 

Left: One small group identified.

 

semantic prosody

frequency/ 203& %

example

time

8 - 3.94%

long-range strategic plans

long-term strategic priorities

5 year strategic marketing plan

 

Right: Two groups identified. In the second group ‘plan’ and ‘planning’ could have overlapped, so ‘planning’ has been put as an activity and ‘plan/s’ as part of words looking towards reaching goals in the future.

 

semantic prosody

frequency/ 203 & %

example

business activities

61 - 30.04%

strategic management

strategic marketing

strategic planning

aiming for the future

 

38 - 18.71%

strategic direction

strategic goals

strategic vision

 

 

 

c) Three-word clusters

 

N

cluster

Freq.

1

the strategic planning

7

2

planning business planning

5

3

strategic planning business

5

4

the strategic plan

5

5

business planning strategic

4

6

if we are

4

7

of the strategic

4

8

strategic management system

4

9

we are restricted

4

d) Macro-generic distribution

 

 

 

e) Colligation

 

COBUILD Sense 1 (important aspects of policy especially when decided in advance)

201 instances - 99.01% of sample

Patterns: Adjective: usually adjective-noun

that makes strong strategic sense

a strategic alliance

 

COBUILD Sense 3 (a strategic position- a clever position for advantage)

2 instances - 0.98% of sample

Patterns: Adjective: usually adjective-noun

measuring the strength of the company’s strategic position

cameras placed at strategic points around the ride

 

Other patterns:

 

i) Tendency to form compound nouns:

strategic change, strategic management, strategic planning, strategic thinking

 

f) Associates

 

N

WORD

NO. OF FILES

AS %

1

STRATEGIC

10

100.00

2

BUSINESS

6

60.00

3

MANAGEMENT

5

50.00

4

FINANCIAL

5

50.00