COMMUNICATION

 

a) Keyness

 

The lemma ‘communication’ was the two hundred and fourteenth most significant key word in the BEC corpus.

 

N

Word

bec freq.

bec.lst %

bnc freq.

bnc.lst%

Keyness

P

214

COMMUNICATION

269

0.03

173

-

129.5

0.000000

 

 

b) Semantic Prosody

 

Left: Two groups found. There was only one example of a negative qualification of communication - appalling communication.

 

semantic prosody

frequency/ 127 & %

example

mode of communication

17 - 13.38%

data communication

face-to-face communication

nature of communication

(positive)

13 - 10.23

effective communication

excellent communication

 

Right: One small group identified. However, this is mitigated by the fact that most of the examples come from one genre - job advertisements - where the need for good communication skills is repeated many times.

 

semantic prosody

frequency/ 127 & %

example

positive attributes

12 - 9.44%

good communication skills

 

 

c) Three-word clusters

 

N

cluster

Freq.

1

a lot of

3

2

and communication skills

3

3

excellent communication and

3

4

excellent communication skills

3

5

good communication skills

3

 

 

 

 

 

 

 

 

 

d) Macro-generic distribution

 

 

e) Colligation

 

COBUILD:

There was no clear definition given in COBUILD for this word - only examples given. The sample from the BEC seems to differentiate communication firstly between people, e.g. it has been said that communication is only 20% verbal and the skills needed for that e.g. excellent communication and negotiation skills, and, secondly,

technology and machines, e.g. MS Exchange communication software.

 

Other patterns:

 

i) positive adjective + communication + noun (group)

11 instances - 8.66% of sample:

 

 

 

f) Associates

 

The word ‘communication’ was key in only 2 files. No associates > =5 were found.

 

 

Comments

 

1. Job Advertisements: 21 instances of the word ‘communication’ came from the job advertisements section. Here there was a strong interpersonal element with regard to meaning. This also accounts for the high number of positive collocating adjectives.

 

We expect to see outstanding communication and man management skills, a "can-do" approach and an understanding of US business culture.