COMMUNICATION
a) Keyness
The
lemma ‘communication’ was the two hundred and fourteenth most
significant key word in the BEC corpus.
|
N |
Word |
bec freq. |
bec.lst % |
bnc freq. |
bnc.lst% |
Keyness |
P |
|
214 |
COMMUNICATION |
269 |
0.03 |
173 |
- |
129.5 |
0.000000 |
b) Semantic Prosody
Left:
Two groups found. There was only one example of a negative qualification of
communication - appalling communication.
|
semantic prosody |
frequency/ 127 & % |
example |
|
mode
of communication |
17
- 13.38% |
data communication face-to-face communication |
|
nature
of communication (positive) |
13
- 10.23 |
effective communication excellent communication |
Right: One small group identified.
However, this is mitigated by the fact that most of the examples come from one
genre - job advertisements - where the need for good communication skills is
repeated many times.
|
semantic prosody |
frequency/ 127 & % |
example |
|
positive
attributes |
12
- 9.44% |
good
communication skills |
c) Three-word clusters
|
N |
cluster |
Freq. |
|
1 |
a
lot of |
3 |
|
2 |
and
communication skills |
3 |
|
3 |
excellent
communication and |
3 |
|
4 |
excellent
communication skills |
3 |
|
5 |
good
communication skills |
3 |
d) Macro-generic distribution
e) Colligation
COBUILD:
There was no clear definition given in
COBUILD for this word - only examples given. The sample from the BEC seems to
differentiate communication firstly between people, e.g. it has been said that communication is only 20% verbal and the
skills needed for that e.g. excellent
communication and negotiation skills, and, secondly,
technology and machines, e.g. MS Exchange communication software.
Other
patterns:
i) positive
adjective + communication + noun (group)
11
instances - 8.66% of sample:
f) Associates
The
word ‘communication’ was key in only 2 files. No
associates > =5 were found.
Comments
1. Job Advertisements: 21 instances of
the word ‘communication’ came from the job
advertisements section. Here there was a strong interpersonal element with
regard to meaning. This also accounts for the high number of positive
collocating adjectives.
We expect to see
outstanding communication and man
management skills, a "can-do" approach and an understanding of