CUSTOMER

 

a) Keyness

 

The lemma ‘customer’ was the fourth most significant key word in the BEC corpus.

 

 

N

Word

bec freq.

bec.lst %

bnc freq.

bnc.lst %

Keyness

P

4

CUSTOMER

1, 199

0.12

147

-

1 763.0

0.000000

 

 

b) Semantic Prosody

 

Left: No large groups detected, but three categories recur with one additional very small category of negative attributes.

 

semantic prosody

frequency/613 & %

example

positive

23 - 3.75%

the dream customer

a really good customer

size / number of customers

15 - 2.44%

second largest customer

type of customer

(characteristics or line of business)

42 - 6.85%

focus on the business customer

the professional-type customer

negative

4 - 0.65%

a really bad customer

 

 

Right: Two main large categories detected.

 

semantic prosody

frequency/613 & %

example

looking after customers:

company -> customer relationship

213 - 34.74%

a customer-driven enterprise

we have to become more customer-focused

what a customer has or does or is:

customer -> company relationship

79 - 12.88%

in response to customer demand

ensuing customer dissatisfaction

 

 

c) Three-word clusters:

 

N

cluster

Freq.

1

to our customers

13

2

to the customers

8

3

of its customers

7

4

our customers and

7

5

the customers are

7

6

of our customers

6

 

 

d) Macro-generic distribution:

 

 

e) Colligation

 

COBUILD Sense 1 (someone who buys goods or services)

100% of sample.

Patterns: Count noun (though see sections i and iii below)

these were not cancellable by the customer, the book talks about sticking to the customer at all times

 

Other patterns:

 

i) A large number of post-modified compound nouns and adjectives involving ‘customers’. Almost all of these are concerned with how the company categorises, takes care of, or handles customers:

example compound nouns:

customer-base, customer-care, customer confidence, customer-consciousness,

customer needs, customer orders, customer requirements, customer satisfaction, customer service, customer support

example compound adjectives:

customer-led, customer-driven, customer-focused, customer-friendly

 

ii) Some use of possessive pronouns:

26 instances - 4.24% of the sample

your customer is credit-worthy, their customer orders

 

iii) In one document, Agreement 6 (a software agreement), the term ‘customer’ was used without an article, as follows:

 

Customer may use the Products (a) only in and for Customer's own internal purposes and business operations and (b) up to the maximum concurrent sessions specified in an Order ("License").

Customer may make a reasonable number of back-up archival copies of the software and enhancements.

Customer will reproduce all confidentiality and proprietary notices on each of these copies and maintain an accurate record of the location of each of these copies.

 

 This points to a possible genre-specific use of the word ‘customer’ in agreements/contracts, though further examples would be needed for a generalisable statement.

 

f) Associates

 

N

WORD

NO. OF FILES

AS %

1

CUSTOMER

43

100.00

2

BUSINESS

20

46.51

3

CUSTOMERS

15

34.88

4

PRODUCTS

9

20.93

5

PRODUCT

9

20.93

6

MANAGEMENT

8

18.60

7

SALES

8

18.60

8

OR

7

16.28

9

SERVICE

7

16.28

10

WE

7

16.28

11

MARKET

7

16.28

12

COMPETITIVE

6

13.95

13

SYSTEMS

6

13.95

14

MANUFACTURING

5

11.63

15

COMPANY

5

11.63

16

COMPANIES

5

11.63

17

ORGANISATION

5

11.63

18

COST

5

11.63